To others, your business may be nothing short of complex. Some may even confuse the issue. While there may be an awareness of product and service, it is not yet certain what type of message you are driving at. What makes your product or service the standout that you wish to profess. This is what your clientele would like to know from you. You may not yet know how to proceed, but your advertising guru certainly will.
Now, this is not your typical advertising guru in the popularly understood sense. His marketing and advertising campaigns may not be affordable to you at this time. And even if you had the budget to blow on his blathering campaigns, you might just be a tad irritated at how tedious his project management may turn out to be. Even if it was a raging success, the expense sheet could be blown all out of proportion.
No, this is the marketing and advertising guru you need. He specializes in physical and visual manifestations of the marketing and advertising products you may need to sell your business forward. A specific, relevant and unique brand still needs to be conjured up. The skill is in the transposition. What was created at the digital design table now needs to be directly transferred to product, and service, as the case may be for your business.
This is what needs to happen. The shape and idea needs to be feasible. It needs to be a realistic one. Certainly, it’s always going to be about the idea, but in reality, the customer’s weak eye still needs to be drawn in. Human perception is curious. And what needs to be said about your business can only be captured in so many words.